Whether implementing strategy or rolling out a new framework like a risk or compliance framework, you are likely to be met with some level of resistance. There is a long, long list of where they may come from for any particular individual. Here are a few:

• Uncertainty that the change aligns with a person’s values.
• Lack of trust that the change is in their best interests.
• Lack of confidence they can enact or adapt to the change.
• Misperceptions of what the change actually is.

Each one is a form of barrier that you will need to sidestep. Given some people will have multiple barriers it is more akin to finding a pathway through. And that is why I call my change model the Pathfinder Model. Here is a quick overview of the four parts of the model.

✓  Stand in their shoes – to understand their world and how the change will impact them for the better and for the worse.

✓  Paint them a picture – to provide them with clarity about what the change is. A picture could be a model, a diagram or even a sketch.

✓  Tell them a story – to create connection with you and your intentions as well as with the impact of the change initiative.

✓  Make them believe – by ensuring you are entirely credible.  This could range from having the statistics and case studies to appeal to the logical brain. Or it could be about being truthful, open and consistent in your actions.

As a C-Suite leader, you know change does not happen just because the leadership team say it needs to happen. And it certainly won’t be close to the change you want if you don’t understand how teams and team members may implement it. Hence it is critical to stand in the shoes of staff.

As a Risk Leader, if you don’t understand the business and how what you want impacts them for the better and for the worse, you won’t design frameworks, processes or systems that work for the business.

The rest of the Pathfinder Model is about convincing others that you do get them by clearly articulating what’s in it for them. With credibility ????

For more on my Pathfinder Model, check out my book, Persuasive Advising: How to Turn Red Tape into Blue Ribbon.

Did this resonate with you? I’d love to hear your thoughts.